Synthetic agency walkthrough

Agency AI Audit Suite — Sample Audit Report

A local services business has visible conversion leaks across reputation, AI engine visibility, and speed-to-lead. The report gives an agency a concrete audit-to-retainer path.

Agency AI Audit Suite

44 / 100

Below Market Average

Demo asset only. Synthetic data. Not a real customer report.

Reputation

54/100

Low response rate and weak recent ratings.

GEO visibility

31/100

Not cited by tested AI engines.

Speed-to-lead

48/100

Estimated response time is hours, not minutes.

Overall readiness

44/100

Fixes are clear enough for a retainer offer.

Reputation Audit

Recent reviews trend below the historical baseline, and most negative reviews have no owner response.

54/100

Findings

Recent rating is 3.2/5 versus a historical 4.1/5 baseline.

Response rate is 31%, well below the strongest local competitor.

Pricing transparency and communication appear repeatedly in negative reviews.

Recommended actions

Respond to all unanswered negative reviews this week.

Launch a post-job SMS review request for satisfied customers.

GEO Audit

The business is absent from AI assistant recommendations because entity signals, structured data, and citable content are weak.

31/100

Findings

No Schema.org LocalBusiness markup is detected.

The Google Business Profile is incomplete.

No tested AI engine cited the business for local plumber queries.

Recommended actions

Add LocalBusiness and FAQPage JSON-LD to the website.

Publish a concise service FAQ designed for AI citation.

Speed-to-Lead Audit

Slow response handling likely sends urgent leads to faster competitors before the team replies.

48/100

Findings

Website form response is estimated at 4 to 6 business hours.

There is no after-hours auto-acknowledgement.

Lead qualification is manual and inconsistent.

Recommended actions

Add an instant SMS or email acknowledgement for every form submission.

Add urgency qualifiers and automated J+1/J+3 follow-up.

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